Well known for its famous brand, Fevicol, Pidilite is the largest
adhesive manufacturer in India. The firm uses IT extensively, and
its top management tracks performance regularly on a daily
basis.
However, with information coming in from disparate sources in the
form of various reports, the firm faced a huge challenge in digging
out relevant information. While the firm has been one of the
earliest users of business intelligence software, it wanted a
mechanism where it could simplify the process of managing
performance of its various divisions.
After evaluating several options, the firm zeroed in a dashboard
solution called 1KEY Touch Dashboard from BI specialist player,
MAIA Intelligence. The solution transforms any type of data into
insightful dashboards.
"Features within dashboards such as drill-down charts allow
business users to quickly decipher complex reports and gain
insights into the business"
- Mani Mulki, CIO, Pidilite Industries
“Executive dashboards are useful as they can be used
as performance indicators. Features within dashboards such as
drill-down charts allow business users to quickly decipher complex
reports and gain insights into the business,” says Mani
Mulki, CIO, Pidilite.
Pidilite has deployed the interactive executive dashboards with
dial gauges, bulbs, charts for the top management like sales and
territory exceptions for different levels (Zone, regions,
territory), field force, distributor’s performance,
competency party, cluster in exceptions, channel & market
productivity and claims management.
Due to the executive dashboard, the periodical growth rate of a
particular unit (territory, region, distributor) can be compared
with the company's growth rate and under performers below a certain
level can be highlighted in these dashboards.
This helps the National Sales Manager to push the respective
distributors, sales managers, regional sales managers or territory
managers to perform and bring them out of the exceptions. As
dashboards can be drilled down for further details, the management
can go into the finer details, and look at the parameters why a
certain region or person is under performing or is way above the
defined target.
Currently, Pidilite is testing out the concept of Executive
Dashboards and has deployed this in the form of a pilot for one of
its divisions. Once the project is fully rolled out in this
division, Pidilite plans to roll this out to other divisions across
the company.
About Author
An award-winning journalist with more than 14 years of experience, Srikanth RP is Senior Associate Editor with InformationWeek India. Srikanth is passionate about writing on topics which clearly show the business impact of technology.
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